So, does the CEO - who swears by a healthy lifestyle - of a global food giant indeed devour MSG-laden noodles like his billion consumers do? How many times in a decade does the CEO of a global softdrink company summon her children with a clarion call, "Beta Pepsicide Co la"? Kasam Maida karne wale ki, Yogi still gives his "Aashirwad" for 100% Maida, 0% Atta. Make in India, fine. Bake in India, perfect. Fake and forsake in India? Not OK, Please.